// Entrepreneur. Investor. GTM Engineer.
YANANAI A
CHIWUTA
CEO of Forma Nôrden. Former CEO of FunnelVision and CoinMadi.
// Entrepreneur. Investor. GTM Engineer.
CEO of Forma Nôrden. Former CEO of FunnelVision and CoinMadi.
Yananai Chiwuta is a three-time founder and the Co-Founder and CEO of Forma Nôrden, a GTM engineering firm that builds integrated revenue systems for B2B companies selling to mid-market and enterprise accounts.
His first exit was FunnelVision, a performance marketing agency he built and scaled to nearly $2,000,000 in monthly media spend before its acquisition in late 2025. Before that, as Paid Search Lead at PDA Marketing Group (an Inc. 5000 company) he generated $22.74 million in verified revenue at a 7.58X ROI. As Head of Growth at CoinMadi, he scaled a blockchain platform to six figures and over 7,000 active users inside a heavily regulated market.
Forma Nôrden applies that operational history to a different problem: B2B companies running outbound, content, and paid as disconnected operations with no shared signal and no way to trace activity back to closed revenue. The firm designs, builds, and wires together signal-based outbound infrastructure, LinkedIn ABM for full buying committees, and CRM architecture that tracks revenue, not just activity.
A growing library of production-ready workflows, playbooks, and skill packs built at Forma Nôrden. Distributed to 6,000+ GTM practitioners. Free to clone, fork, and deploy.
Browse the LibraryFrameworks, system documentation, and teardowns for operators building B2B revenue infrastructure.
Read the ArticlesEvery system published under the Forma Nôrden organization. Clone, fork, and deploy into your stack.
View on GitHubStrategic publication read by over 700 subscribers. Deconstructing Go-To-Market strategy, pipeline generation, and brand engineering for operators.
Read The GTM Moat →Early-stage investor and mentor. Supporting founders at the intersection of technology and market creation.