avelence
Founder
AI data
licensing.
Avelence helps companies turn operational data into licensing opportunities with AI-data buyers.
Enterprise data partnerships01 / Current focus
Entrepreneur / Business builder
Yananai A. Chiwuta.
Founder of Avelence.
Co-Founder & CEO of Forma Nôrden.
Entrepreneur and business builder working across AI data licensing, B2B growth systems, paid acquisition, and commercial operations.
Based in London. Working internationally.
Yananai A. ChiwutaENTREPRENEUR / FOUNDER
Current focusAvelence / AI data licensing
Established businessForma Nôrden / GTM engineering
Previous exitFunnelVision / Sold 2025
Profile
Building businesses across data, growth and commercial systems.
Yananai A. Chiwuta is an entrepreneur and business builder. He is the Founder of Avelence and Co-Founder and CEO of Forma Nôrden. He previously founded and sold FunnelVision and co-founded CoinMadi.
His work has moved through paid acquisition, fintech, B2B growth systems and enterprise data licensing. Across those businesses, the recurring focus has been turning complex commercial problems into systems that can be operated, measured and scaled.
Today, Avelence is his current focus in AI data licensing, while Forma Nôrden continues as the established GTM engineering business.
Full biographyCurrent companies
Avelence and
Forma Nôrden.
Two distinct businesses across AI data licensing and B2B growth systems.
AI data
FORMANÔRDEN
GTM
engineering.
Forma Nôrden builds connected research, outbound, account-based marketing and CRM systems for B2B companies.
B2B growth & revenue systems02 / Established business
Selected record
From paid acquisition
to company building.
Yananai’s career spans performance marketing, fintech, B2B growth systems and data partnerships.
View the full career recordCurrent
Avelence + Forma Nôrden
Founder of Avelence; Co-Founder and CEO of Forma Nôrden.
2024–2025
FunnelVision
Founded and sold the performance marketing agency. Before the sale, the team managed approximately $2M in monthly paid media.
2021–2024
CoinMadi
Co-Founder and Head of Growth. Helped grow the fintech platform to approximately 7,500 active users across three markets.
2019–2023
PDA Marketing Group
Paid-search leadership and campaign operations across client accounts.
Founder record
Built. Scaled.
Sold.
FunnelVision / 2024–2025
Yananai founded FunnelVision in 2024 and sold the business in 2025. Before the sale, the agency managed approximately $2 million in monthly paid media, following earlier growth work in fintech and paid acquisition.
Writing & public work
Research, systems
and public work.
01 / B2B growth02 / Data licensing03 / Open work
Forma Nôrden articles.
Research and operating frameworks covering GTM engineering, outbound, CRM and commercial systems.
Avelence resources.
Guides on operational data, AI-data licensing and the commercial questions companies should understand.
GitHub and public systems.
Open-source workflows, implementation resources and technical work connected to the businesses he builds.
Speaking & media
Company building,
growth systems and AI.
Yananai speaks about company building, B2B growth systems, AI data licensing and the practical effect of AI on commercial work.
Speaking & media profileContact
Business, media
and speaking enquiries.
Choose the relevant starting point.