Entrepreneur.
Founder.
Business builder.

Biography

Yananai A. Chiwuta is an entrepreneur and business builder whose work spans AI data licensing, B2B growth systems, paid acquisition, and commercial operations.

He is the Founder of Avelence, an AI data licensing business connecting companies with relevant data buyers, and Co-Founder and CEO of Forma Nôrden, a GTM engineering firm building connected growth and revenue systems for B2B companies.

Yananai previously founded FunnelVision, a performance marketing agency he sold in 2025, and co-founded CoinMadi, where he served as Head of Growth. His earlier career included paid-search leadership and campaign operations at PDA Marketing Group.

Current companies

Avelence / Founder

Founded in 2026, Avelence helps companies turn operational data into licensing opportunities with AI-data buyers. The business focuses on company qualification, buyer matching, and commercial introductions around records generated through everyday work.

Avelence website · Crunchbase · GitHub

Forma Nôrden / Co-Founder & CEO

Forma Nôrden is a GTM engineering firm working across company research, signal-based outbound, LinkedIn account-based marketing, paid acquisition, CRM architecture, and revenue operations.

Forma Nôrden website · LinkedIn · Crunchbase

Selected career record

FunnelVision / Founder & CEO, 2024–2025

Yananai founded FunnelVision in 2024 and sold the business in 2025. Before the sale, the performance marketing agency managed approximately $2 million in monthly paid media.

Read the public post announcing the sale.

CoinMadi / Co-Founder & Head of Growth, 2021–2024

At CoinMadi, his work covered acquisition, market education, partnerships, and growth across multiple markets. During his tenure, the platform grew to approximately 7,500 active users across three markets.

PDA Marketing Group / Paid search, 2019–2023

His earlier paid-search work centred on campaign operations, performance measurement, testing, and the processes behind accountable media buying.

Education

Yananai holds a Master of Commerce in Marketing Strategy and a Bachelor of Science in Journalism and Media.

Writing, speaking and public work

His public work covers company building, B2B growth systems, AI, data licensing, and commercial strategy. He publishes through Forma Nôrden, contributes to open-source work, and previously co-hosted Clicks and Commerce.

In 2026, he gave a guest lecture at George Washington University on becoming more technical and adaptive marketers, including how AI can deepen rather than replace expertise.

Selected writing and resources · Speaking and media profile

Official profiles